Will the next Lord Winston please stand up -- Fister 330 (7497): 971 -- BMJ
Will the next Lord Winston please stand up -- Fister 330 (7497): 971 -- BMJ
"I think all I did was pull strands of research together that hadn't previously been thought related," she later told the BMJ. "Also I think the topic appealed to non-scientists and gets people interested in what science can help us understand. I want to appeal to the non-scientist—people who aren't already interested," she said. "I feel that often science is communicated very patronisingly. This makes people switch off. My mission is to show that knowing about science doesn't have to be something that you have to do for any other reason than the excitement that can come from knowledge of the world around us. I want to be involved in science communication to allow it to enrich people's life like food, literature, or music can. We need to `re-trendify' science."
"I think all I did was pull strands of research together that hadn't previously been thought related," she later told the BMJ. "Also I think the topic appealed to non-scientists and gets people interested in what science can help us understand. I want to appeal to the non-scientist—people who aren't already interested," she said. "I feel that often science is communicated very patronisingly. This makes people switch off. My mission is to show that knowing about science doesn't have to be something that you have to do for any other reason than the excitement that can come from knowledge of the world around us. I want to be involved in science communication to allow it to enrich people's life like food, literature, or music can. We need to `re-trendify' science."
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